Hi, I'm Luke

Design system specialist

With 8+ years of design experience, I believe in architecting solutions that scale and fostering a culture of trust and creativity.

Senior designer and expert in

UX/UI Design

with over

8 years

of industry exeperience.

I specialize in

design system architecture

enabling collaboration and

adoption globally and

team & project management

I currently work as a

UX Manager

at PwC.

Senior designer and expert in

UX/UI Design

with over

8 years

of industry exeperience.

I specialize in

design system architecture

enabling collaboration and

adoption globally and

team & project management

I currently work as a

UX Manager

at PwC.

Senior designer and expert in

UX/UI Design

with over

8 years

of industry exeperience.

I specialize in

design system architecture

enabling collaboration and

adoption globally and

team & project management

I currently work as a

UX Manager

at PwC.

Deep dive into my work

Upskilling 120+ Designers: Leading a High-Impact Migration to Figma

Discover how I spearheaded the seamless transition of 120+ designers from Sketch to Figma, reducing redundant work by 3.5 hours per week and empowering a team with scalable, real-time collaboration.

View case study

Timeline

1 year

Tools used

Upskilling 120+ Designers: Leading a High-Impact Migration to Figma

Discover how I spearheaded the seamless transition of 120+ designers from Sketch to Figma, reducing redundant work by 3.5 hours per week and empowering a team with scalable, real-time collaboration.

View case study

Timeline

1 year

Tools used

Upskilling 120+ Designers: Leading a High-Impact Migration to Figma

Discover how I spearheaded the seamless transition of 120+ designers from Sketch to Figma, reducing redundant work by 3.5 hours per week and empowering a team with scalable, real-time collaboration.

View case study

Timeline

1 year

Tools used

Streamlining UX for 50+ Teams: Developing a Comprehensive UX Pattern Library

Explore how I led the creation of a UX pattern library that streamlined design for 50+ product teams, cutting down repetitive work and ensuring brand consistency across projects.

View case study

Timeline

5 mo.

Tools used

Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

View case study

Timeline

1 year

Tools used

Streamlining UX for 50+ Teams: Developing a Comprehensive UX Pattern Library

Explore how I led the creation of a UX pattern library that streamlined design for 50+ product teams, cutting down repetitive work and ensuring brand consistency across projects.

View case study

Timeline

5 mo.

Tools used

Cutting Design Time by 80% with Modular Generators

Learn how I developed modular design generators that slashed project timelines from 10 hours to under 2, allowing design teams to focus on creativity and deliver faster than ever.

View case study

Timeline

2+ yrs

Tools used

Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

View case study

Timeline

150%

Tools used

Cutting Design Time by 80% with Modular Generators

Learn how I developed modular design generators that slashed project timelines from 10 hours to under 2, allowing design teams to focus on creativity and deliver faster than ever.

View case study

Timeline

2+ yrs

Tools used

Automating UX Workflows for 30% Time Savings

See how I integrated custom Generative AI tools into our UX processes, automating tasks like microcopy and release notes, boosting team productivity, and freeing up 30% more time for strategic work.

View case study

Timeline

Ongoing

Tools used

Optimizing a Corporate Intranet

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Coming Soon

Timeline

1 year

Tools used

Automating UX Workflows for 30% Time Savings

See how I integrated custom Generative AI tools into our UX processes, automating tasks like microcopy and release notes, boosting team productivity, and freeing up 30% more time for strategic work.

View case study

Timeline

Ongoing

Tools used

Words from my colleagues

Ashley (Dischinger) Seyler
Project Manager, Blue Corona, Inc
"Luke played a key role in the development of our team’s success from the very start. He is truly a team player, always seeking ways to improve himself and his peers—all the while with a positive attitude.”
Emmanuel Idehen
Product Manager, PwC Digital
”Luke brings so much more than just technical know-how. He’s a pro at managing complex AI projects, collaborating seamlessly with stakeholders, developers, and designers, and always keeping the focus on delivering the best user experience possible.“
Jamie Sutton
Design Director, PwC Digital
"I’ve worked alongside Luke and have observed his impactful contributions to both projects and team dynamics. Luke consistently brings exceptional UX design expertise and excels at building strong relationships with teammates, stakeholders and clients.”
Chris Chan
Senior Product Manager, Inovo Studios
"Luke's responsiveness and resourcefulness during a project that was nearing a deadline was critical to getting us over the finish line. Very thankful for his timely help!”
Jeremy Wheat
Senior UX Manager, PwC Digital
"Luke exhibits exceptional agility and innovation in design and AI tool adoption, enhancing team productivity and strategic focus.”

Skills

UX Design

UI Design

AI workflows

Custom GPTs

Product Design

Consulting

Design Systems

Workshops

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

No-Code

+ More

Experience

Design System Manager

PwC Digital

Jul 2023 – Present

Senior Designer

PwC Digital

Dec 2021 – Jun 2023

Senior Digital Designer

Blue Corona, Inc

Feb 2021 – Dec 2021

Freelance UX & Web Designer

BlueSky Labs, LLC

2015 – 2021

Side projects & experiments

Outside of my professional career, I've pursued side projects and experiments that have allowed me to explore my passions, build communities, and share my knowledge. These projects reflect my enthusiasm for technology, productivity, and helping others grow. Here are some of the accomplishments I'm most proud of:

Mac Square

My first YouTube channel, focused on providing Mac app reviews and tutorials. I started this channel when I was just 13 and ran it for almost six years, amassing over 34,000 subscribers and 6.2 million views. Mac Square became a place where I could share my passion for technology and help users get the most out of their Mac experience.

View the channel

Notion Daily

As a Notion enthusiast, I launched Notion Daily, a project that lasted about six months and offered custom Notion templates, resources, and coaching for solopreneurs and creators. The project featured over a dozen templates, including the Profit First Calculator and the Home Guide for Guests and Petsitters. To grow an audience, I shared Notion tips and insights on TikTok, building a community of nearly 2,000 followers.

View the store

BlueSky Labs

BlueSky Labs is my business YouTube channel, where I focus on Figma tutorials and productivity content. Through this side project, I amassed almost 1,700 subscribers and 138K views. BlueSky Labs allowed me to share my expertise in design tools while empowering others to improve their productivity and creative workflows.

View the channel

NeetFeed

Recently, I noticed how cluttered and overwhelming my social media feeds had become, and there wasn’t a quick, intuitive way to manage followers. That’s when I decided to build a simple app that enabled users to keep, unfollow, or flag accounts simply by swiping. In under 48 hours, I designed the concept, created a prototype, built a landing page, and launched it to start validating interest. My goal was to solve a relatable problem efficiently, gauge demand, and ensure I’m building something people actually want.

View the landing page

Books that shaped my design and leadership journey

Throughout my career, I've drawn inspiration from key books that have shaped my design and leadership philosophy. Here are a few that have been particularly impactful:

Creativity, Inc. by Ed Catmull: Taught me to nurture creative environments and embrace failure as part of innovation.

Buy Back Your Time by Dan Martell: Insights on managing time effectively to focus on high-value work.

Shape Up by Ryan Singer: Influenced my product development approach with structured iteration cycles.

The Speed of Trust by Stephen M.R. Covey: Emphasized the importance of building and maintaining trust within teams.

Feel-Good Productivity by Ali Abdaal: Practical strategies for maintaining well-being while being productive.

Building a Second Brain by Tiago Forte: Revolutionized my approach to organizing knowledge and leveraging insights.