Hi, I'm Luke

Your Product Deserves a Champion

I'm Luke, a Senior Product Designer who connects people, ideas, and execution. Design isn't just what I make, it's about how I listen to users, rally teams, and turn vision into reality across global ecosystems.

Design from the Ask to the Experience

Design today goes beyond UX. It touches everything from advocacy and alignment to accessibility and authentic experiences. In a world where mockups can be automated, it's leadership, clarity, and heart that set products apart.

Here are the traits I bring to every project and every team:

Adaptability

I listen deeply, adjust quickly, and thrive within shifting constraints.

Boldness

I challenge assumptions, embrace new ideas, and push teams toward excellence.

Inclusivity

I design with empathy, ensuring experiences are accessible and welcoming to all.

Articulation

I bring clarity to collaboration, helping teams move forward with shared understanding.

Curiosity

I explore relentlessly, always seeking better ways to solve problems and create value.

Resilience

I navigate ambiguity, learn from setbacks, and persist toward meaningful outcomes.

Empowering others from the beginning

Since age 13, I've been sharing complex ideas simply creating over 500+ videos on UX, design, and tech workflows. Today, I bring that same spirit into leading global teams of designers, PMs, developers, and stakeholders.

Deep dive into my work

Deep dive into
my work

Upskilling 120+ Designers: Leading a High-Impact Migration to Figma

Discover how I spearheaded the seamless transition of 120+ designers from Sketch to Figma, reducing redundant work by 3.5 hours per week and empowering a team with scalable, real-time collaboration.

View case study

Timeline

1 year

Tools used

Upskilling 120+ Designers: Leading a High-Impact Migration to Figma

Discover how I spearheaded the seamless transition of 120+ designers from Sketch to Figma, reducing redundant work by 3.5 hours per week and empowering a team with scalable, real-time collaboration.

View case study

Timeline

1 year

Tools used

Upskilling 120+ Designers: Leading a High-Impact Migration to Figma

Discover how I spearheaded the seamless transition of 120+ designers from Sketch to Figma, reducing redundant work by 3.5 hours per week and empowering a team with scalable, real-time collaboration.

View case study

Timeline

1 year

Tools used

Streamlining UX for 50+ Teams: Developing a Comprehensive UX Pattern Library

Explore how I led the creation of a UX pattern library that streamlined design for 50+ product teams, cutting down repetitive work and ensuring brand consistency across projects.

View case study

Timeline

5 mo.

Tools used

Revamping an E-Commerce Website

Redesigned an existing e-commerce website to improve the user experience and increase sales, including a streamlined checkout process and improved navigation.

View case study

Timeline

1 year

Tools used

Streamlining UX for 50+ Teams: Developing a Comprehensive UX Pattern Library

Explore how I led the creation of a UX pattern library that streamlined design for 50+ product teams, cutting down repetitive work and ensuring brand consistency across projects.

View case study

Timeline

5 mo.

Tools used

Cutting Design Time by 80% with Modular Generators

Learn how I developed modular design generators that slashed project timelines from 10 hours to under 2, allowing design teams to focus on creativity and deliver faster than ever.

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Timeline

2+ yrs

Tools used

Developing a Mobile Health Tracking App

The client, a well-established e-commerce platform, sought to improve their website's navigation to enhance user experience and increase conversion rates.

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Timeline

150%

Tools used

Cutting Design Time by 80% with Modular Generators

Learn how I developed modular design generators that slashed project timelines from 10 hours to under 2, allowing design teams to focus on creativity and deliver faster than ever.

View case study

Timeline

2+ yrs

Tools used

Automating UX Workflows for 30% Time Savings

See how I integrated custom Generative AI tools into our UX processes, automating tasks like microcopy and release notes, boosting team productivity, and freeing up 30% more time for strategic work.

View case study

Timeline

Ongoing

Tools used

Optimizing a Corporate Intranet

A leading bank wanted to revamp their mobile app to provide a more user-friendly and secure experience

Coming Soon

Timeline

1 year

Tools used

Automating UX Workflows for 30% Time Savings

See how I integrated custom Generative AI tools into our UX processes, automating tasks like microcopy and release notes, boosting team productivity, and freeing up 30% more time for strategic work.

View case study

Timeline

Ongoing

Tools used

Words from my colleagues

Ashley (Dischinger) Seyler
Project Manager, Blue Corona, Inc
"Luke played a key role in the development of our team’s success from the very start. He is truly a team player, always seeking ways to improve himself and his peers—all the while with a positive attitude.”
Emmanuel Idehen
Product Manager, PwC Digital
”Luke brings so much more than just technical know-how. He’s a pro at managing complex AI projects, collaborating seamlessly with stakeholders, developers, and designers, and always keeping the focus on delivering the best user experience possible.“
Jamie Sutton
Design Director, PwC Digital
"I’ve worked alongside Luke and have observed his impactful contributions to both projects and team dynamics. Luke consistently brings exceptional UX design expertise and excels at building strong relationships with teammates, stakeholders and clients.”
Chris Chan
Senior Product Manager, Inovo Studios
"Luke's responsiveness and resourcefulness during a project that was nearing a deadline was critical to getting us over the finish line. Very thankful for his timely help!”
Jeremy Wheat
Senior UX Manager, PwC Digital
"Luke exhibits exceptional agility and innovation in design and AI tool adoption, enhancing team productivity and strategic focus.”

Experience

UX Design

UI Design

AI workflows

Custom GPTs

Product Design

Consulting

Design Systems

Workshops

Design Sprint

Interaction Design

User Testing

Usability Testing

UX Research

Leadership

Mentoring

+ More

UX Design Manager

PwC Digital

Jul 2023 – Present

Senior UX Designer

PwC Digital

Dec 2021 – Jun 2023

Senior Web Designer

Blue Corona, Inc

Feb 2021 – Dec 2021

Freelance UX & Web Designer

BlueSky Labs, LLC

2015 – 2021

Side projects & experiments

Outside of my professional career, I've pursued side projects and experiments that have allowed me to explore my passions, build communities, and share my knowledge. These projects reflect my enthusiasm for technology, productivity, and helping others grow. Here are some of the accomplishments I'm most proud of:

Mac Square

At 13, I launched a YouTube channel reviewing Mac apps, growing it to 34,000 subscribers and 6.2 million views over six years. It was my first taste of sharing passion and building community.

View the channel

Notion Daily

A six-month passion project offering Notion templates and coaching for creators. I shared tips on TikTok, built a 2,000-follower community, and created templates like the Profit First Calculator.

View the store

UX with Luke

My YouTube channel for Figma tutorials and productivity hacks, with 1,700 subscribers and 138K views. It’s where I empower others to streamline their creative workflows.

View the channel

Lumos Notes

This is my public notebook—a space where I grow ideas in the open. It’s part journal, part zine, part map. Some thoughts are half-formed, others are more rooted. Nothing here is final, and that’s the point.

View the garden

Books that shaped my design and leadership journey

Throughout my career, I've drawn inspiration from key books that have shaped my design and leadership philosophy. Here are a few that have been particularly impactful: