UX Manager @ PwC Digital
Architecting design systems, bridging teams, and empowering innovation with purposeful UX.
đź“ŤÂ Based in Atlanta, GA
Upskilling 120+ Designers: Leading a High-Impact Migration to Figma
Discover how I spearheaded the seamless transition of 120+ designers from Sketch to Figma, reducing redundant work by 3.5 hours per week and empowering a team with scalable, real-time collaboration.
Streamlining UX for 50+ Teams: Developing a Comprehensive UX Pattern Library
Explore how I led the creation of a UX pattern library that streamlined design for 50+ product teams, cutting down repetitive work and ensuring brand consistency across projects.
Cutting Design Time by 80% with Modular Generators
Learn how I developed modular design generators that slashed project timelines from 10 hours to under 2, allowing design teams to focus on creativity and deliver faster than ever.
Automating UX Workflows for 30% Time Savings
See how I integrated custom Generative AI tools into our UX processes, automating tasks like microcopy and release notes, boosting team productivity, and freeing up 30% more time for strategic work.
Side projects & experiments
Outside of my professional career, I've pursued side projects and experiments that have allowed me to explore my passions, build communities, and share my knowledge. These projects reflect my enthusiasm for technology, productivity, and helping others grow. Here are some of the accomplishments I'm most proud of:
Mac Square
My first YouTube channel, focused on providing Mac app reviews and tutorials. I started this channel when I was just 13 and ran it for almost six years, amassing over 34,000 subscribers and 6.2 million views. Mac Square became a place where I could share my passion for technology and help users get the most out of their Mac experience.
Notion Daily
As a Notion enthusiast, I launched Notion Daily, a project that lasted about six months and offered custom Notion templates, resources, and coaching for solopreneurs and creators. The project featured over a dozen templates, including the Profit First Calculator and the Home Guide for Guests and Petsitters. To grow an audience, I shared Notion tips and insights on TikTok, building a community of nearly 2,000 followers.
BlueSky Labs
BlueSky Labs is my business YouTube channel, where I focus on Figma tutorials and productivity content. Through this side project, I amassed almost 1,700 subscribers and 138K views. BlueSky Labs allowed me to share my expertise in design tools while empowering others to improve their productivity and creative workflows.
Books that shaped my design and leadership journey
Throughout my career, I've drawn inspiration from key books that have shaped my design and leadership philosophy. Here are a few that have been particularly impactful:
- Creativity, Inc. by Ed Catmull: Taught me to nurture creative environments and embrace failure as part of innovation.
- Buy Back Your Time by Dan Martell: Insights on managing time effectively to focus on high-value work.
- Shape Up by Ryan Singer: Influenced my product development approach with structured iteration cycles.
- The Speed of Trust by Stephen M.R. Covey: Emphasized the importance of building and maintaining trust within teams.
- Feel-Good Productivity by Ali Abdaal: Practical strategies for maintaining well-being while being productive.
- Building a Second Brain by Tiago Forte: Revolutionized my approach to organizing knowledge and leveraging insights.
These books have helped me create better user experiences, build scalable systems, and lead teams more effectively. They continue to inspire my work and approach to every project.
Words from colleagues and clients
Ashley (Dischinger) Seyler
Project Manager, Blue Corona, Inc
"Luke played a key role in the development of our team’s success from the very start. He is truly a team player, always seeking ways to improve himself and his peers—all the while with a positive attitude.”
Madelyn Beaird
Blackstream (Client)
“Quick, creative, and clean. Luke designed a beautiful logo for our company. His sleek design encapsulates the vision of our company perfectly. He included a phenomenally executed brand guide with size and color variants, web specifications, letterheads, etc. Luke is easy to work with and fast. 100% recommend and would work with again!”
Jeremy Wheat
Senior UX Manager, PwC Digital
"Luke exhibits exceptional agility and innovation in design and AI tool adoption, enhancing team productivity and strategic focus.”
Emmanuel Idehen
Product Manager, PwC Digital
”Luke brings so much more than just technical know-how. He’s a pro at managing complex AI projects, collaborating seamlessly with stakeholders, developers, and designers, and always keeping the focus on delivering the best user experience possible.“
Chris Chan
Senior Product Manager, Inovo Studios
"Luke's responsiveness and resourcefulness during a project that was nearing a deadline was critical to getting us over the finish line. Very thankful for his timely help!”
Alice Xueqin Wang
Senior Manager, PwC Digital
"Luke is a strong UX designer & great leader for Appkit team. He consistently contributes his expertise & enthusiasm to team meetings, discussions and the UX design. His eagerness to embrace new challenges and process improvement as well as guide teams towards successful outcomes is truly commendable”
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